For more than a quarter of a century, Announcement Converters has partnered with Mohawk Papers, now Fedrigoni Special Papers North America. 

Our close relationship with this mill and many others has allowed us to provide printers across the nation with the most innovative products available at the most cost-effective prices anywhere. These relationships endure because we listen to them and they listen to us to give us a deeper understanding of market needs: Here’s what Melissa Stevens, Chief Marketing Officer, Fedrigoni Special Papers North America had to tell us about how it is preparing for the next chapter in the business we all share. 

Trends in Print and Design Trends Transforming the Market 

As we begin 2025, several key trends are shaping the global market, particularly in the fields of print-on-demand (POD) technology, sustainable materials, and design aesthetics. These trends reflect a growing emphasis on innovation and sustainability. 

1. Continued Growth and Investment in POD Technology and Substrates 

Print-on-demand (POD) technology has seen significant advancements and increased investment over the past few years. In 2025, this trend continues as businesses and consumers alike recognize the benefits of POD. The technology allows for the production of customized products in small quantities, reducing waste and inventory costs. 

Innovations in substrate technology are enabling higher quality prints, greater durability, and more diverse product offerings. As a result, businesses can cater to niche markets and offer unique products that stand out in a crowded marketplace. At Mohawk, we continue to innovate and expand our digital offering. From the beginning of product development, we insisted that Superfine Digital would be the market leader. Superfine Digital offers a wide range of weights to meet your print and packaging needs, eliminating the need to compromise quality on your small-run projects. 

2. Circular Papers for Sustainable Branding 

Sustainability remains a top priority for consumers and businesses in 2025. One of the notable trends is the adoption of circular papers. These papers are designed to be part of a closed-loop system, where they can be recycled and reused multiple times without losing quality. This approach aligns with the principles of the circular economy, which aims to minimize waste and make the most of resources. 

Brands are increasingly choosing circular papers to convey their commitment to sustainability. By using circular papers, companies can enhance their brand image and appeal to a growing segment of the market that prioritizes sustainability. This trend is particularly evident in packaging, where the choice of materials can significantly influence consumer perception. Looking for the perfect paper to support your sustainability message? Look no further than Mohawk Loop + Options. Available in 30% to 100% pcw, text to folding board, and whites, kraft, and black, Mohawk Loop + Options has a solution for your sustainable branding needs. 

3. Colored Papers Embracing the CMF Approach 

The design community is continually evolving, and in 2025, there is a strong focus on the CMF (color, material, finish) approach. This holistic design philosophy considers the interplay of color, material, and finish to create products that are aesthetically pleasing and functionally superior. Colored paper is a key component of this trend, offering designers a versatile medium to express creativity and innovation. 

Colored paper is being used in a variety of applications, from packaging and stationery to interior design and fashion. The ability to choose from a wide range of colors and finishes allows designers to create products that are visually striking and aligned with current trends. Additionally, advancements in paper technology are enabling the production of colored papers that are more durable and environmentally friendly. In 2024, Mohawk launched Mosaic. Mohawk Mosaic embraces a modern, fresh perspective inspired by nature and the elements around us. Mohawk Mosaic offers a fresh color palette and four distinctive textures — Burlap, Coral, Tapestry, and Vellum – suitable for printing and packaging. 

These trends highlight a dynamic and forward-thinking market and not only reflect current market demands but also set the stage for future developments in the industry. At Mohawk, part of the Fedrigoni Group, we are excited to bring forward a portfolio of papers that reflect the exciting opportunities that exist for 2025 and beyond. Announcement Converters stocks all these and thousands of other papers and envelopes.