By Anco Paper

With access to hundreds of paper brands around the world, Announcement Converters works closely with mills like Neenah to get printers the wholesale stock they need to stay ahead of market trends and win more business. Here’s what our friends at Neenah are predicting this year:

Say goodbye to gray – Color is back!

Color has always been a subject of passion and debate. It has the power to evoke emotion, shape perceptions, and set the tone for design. While trends may shift, one thing remains constant: the influence of color is undeniable. Design and color trends evolve hand in hand, shaping the creative landscape with every shift.

In recent years, we saw minimalism dominate, with neutral palettes of grays and pastels, understated typography, and an abundance of white space. But the pendulum is swinging. Designers and brands are now embracing maximalism and bolder designs, which means richer colors, dynamic typography, and engaging textures are making their way back into print.

As we step into 2025, the design world is radiating with rich, saturated warm tones—hues that exude comfort, intensity, and sophistication. Earth tones, a natural extension of the sustainability movement, continue to be popular, but the palette is evolving. Warm ambers, deep crimsons, and golden hues are taking center stage, offering a sense of balance between sustainability and elegance.

Neenah has always been a leader in both color and design, firmly believing that color and texture have the power to elevate print projects into brand success stories. That’s why we’re thrilled to share The Neenah Color Capsule 2025, a curated collection of five premium text and cover papers that celebrate this bold new era of design.

The Palette: 5 Papers, Endless Possibilities
• TOUCHÉ Mink: A deep, velvety texture paired with a rich, warm tone that conveys understated luxury.
• NEENAH® Folding Board, Grocer Kraft: A warm earthy hue, coupled with the organic, RAW® finish, perfect for grounding any project with a sense of natural authenticity.
• ASTROBRIGHTS® Planetary Purple: A bold, saturated tone designed to energize and inspire bold ideas.
• NEENAH® Pearl, Gilded Gold: A deep golden hue with subtle shimmer, ideal for adding a touch of elegance and sophistication.
• OXFORD® Burned: A timeless, woven texture paired with a rich, classic hue that bridges tradition and trend.

Why Designers Will Love It
• Versatility: Use each paper individually for an eye-catching, impactful look, or combine several for a dynamic, multidimensional effect.
• Sophistication: These colors and textures have the power to elevate brands, packaging, and other print projects with a sense of modern refinement.
• Sustainability: Thoughtfully designed with sustainability in mind, the Color Capsule reflects Neenah’s commitment to sustainable innovation. All colors are FSC® certified.

Your Palette, Your Story
With The Neenah Color Capsule 2025, printers and the designers and customers they work with can experiment, push boundaries, and create print that has staying power. All these products in any amount and size are available at Announcement Converters whether you’re working to print a big campaign, developing brand materials, or creating an unforgettable unboxing experience.